Sixth Draft

This is my sixth draft. I've changed back the saturation/hue as I like the original lighting of the image.
I've changed the colour of the artists lips to a more darker red which matches with the red in the colour scheme. I did this buy selecting the lips, then selecting image - adjustments - Hue/Saturation where I experimented with colours.

Draft Five

 

This is my fifth draft, As you can see I've changed the style of the text by added a black shadow which makes it stand out more. I've also placed them in my right third. I experimented with the hue/saturation in my image, to give it more of a retro look, however I don't think it looks conventional to a magazine.

 

 

To Improve:

 

•    Change saturation/hue.

Draft Four

I've changed the colour of my plug to black and added an effect which makes it look like fire. I've also darkened my header and footer to make it stand out more.
I've moved my cover lines as well but I'm still not happy with it.

To Improve:

• Cover Lines

Draft Three

This is my third draft, I've used the same font as my title for my main feature "Jessica" as it makes it looks more conventional. I've removed the colour blue from my colour scheme as it didn't look conventional to Indie/Rock. I've used a black background on my pull quotes to make them bolder and it looks more edgy. I've changed my plug so it doesn't look conventional to pop.

To Improve:

• Layout of features

Draft Two

Here you can see my second draft, I've made the colour scheme darker and changed the title font by using dafont.com. I've also added a header and footer which I think looks conventional to an alternative magazine. However I still don't like the layout of the other features and I need to change the font of "Jessica" because it doesn't look conntinious to everything else.
I also think the plug looks like it belongs in a magazine along the lines of the pop genre so I will also change that.

Improve:

• Layout of features
• Plug
• Font

Draft 2 Process

Here you can see the process I went through to create my second draft.

Draft One

This is my first draft of my music magazine front cover although I like the image, I don't like the font as I don't think it fits the genre of Music which I've chosen and it isn't very conventional to magazine.
I don't think the layout is very conventional either, as the pull quote and other features looks amateur. However I do like the placing of my footer and the style of font it is, so I may use this for the rest of the feature on my cover.
Moreover I like the title of my magazine, however I'm still going to experiement with different fonts, to see if I can get a more rebellious look.
I think the colour scheme is good as the primary colours contrasts and it also conveys that the main feature artists is British.

To Improve:

• Features Font
• Layout
• Different fonts for title.

Draft One Process

This is the process for my first draft on my music magazine front cover. As you can see I've experimented with photoshop, however I can improve my magazine front cover alot.

Text for Magazine

I picked these text fromt www.dafont.com I think they're conventional to the genre of magazine I have picked because they look a bit unruly and a bit rebellious/bold.

I like the faded/cracked look which is simillar to Kerrang! as it suggests that the magazine is for people who are wild and it reflects the title of the magazine being Crunch.

Music Magazine: Front Cover Potential Images

• These are the potential images for my front cover, I like the first one because of the lighting as it looks like the sun is setting on the model and reflects well with the flowers in her hair and the guitar which holds giving off a hippie look; for examples she could be sat round a camp fire singing.
• Number two makes the artists look like she is dominating, however she is modest about her new rise to stardom.I don't see this image as very conventional for a magazine.
• Like number one, number three and six has the sunset toned lighting however I think the model looks too angelic it and it doesn't look as appropiate for an indie genre magazine.
• Moreover I like number 4 because the artist looks relaxed and looks to have a bit of an ego. The background is fairly dominant which could suggest she is all over the news and that she likes it.
• Number 5 would be good to use if her hair wasn't in her face as much because it has a gothic look which contrasts with the flowers in her hair.
• Number 7 is the same as number one however the lighting is different on the left side of the artist and it's not as dark, so it suggests much more innocence than number 1.
• I don't like number 8 because the models top blends to much with the background, however it could look good as it looks the media is taking over her.
• In number 9 and 10 I like how the red lighting reflects on her hair giving it different tones which suggests a wild side, as red conveys rebellion and it also looks as if she has dyed her hair to be like that.
• I don't like the lighting in 11 and 12 because it makes the artist look pale and ill and she doesn't look comfortable so I would use these two.
• In number 13 I think the models clothes blend in with the background and she looks pale so I wouldn't use this one either.

Contents Page and Double Page Spread Possible images

Contents Page

 

 

 

Double Page Spread

 

These are my possible images for my contents and double page spread.

 

Contents

 

I think I will chose the 2nd image for my contents page because the artists is looking up which has a kind of angelic image, and she looks like she is thinking and engaged with her music.

 

Double Page Spread

 

I think for my double page spread I will either choose the image with the microphone because I like the angle or the image with her looking at her guitar because once again she looks engaged with her music.

General Analysis Of Double Page Spread

General Analysis Of Contents Page

Conventions Of A Double Page Spread

Conventions Of Contents Page

Media Studies - Photo shoot

This is a video which I created with footage from my Music Magazine photo shoot. The song accompanying it, is "Walcott" by Vampire Weekend, which is another band which relates to the genre of my magazine.

In the photo shoot I experimented with lighting and costume, as well different camera angles to find the picture for the front cover of my magazine.

Lighting Ideas

I like the lighting in this image with Beyonce as it's as the sun highlights her hair and gives her an angelic look, which fits with the colour of clothing she is wearing as it's white which conveys innocence.

I also like the lighting in this image as it gives Adele a look of perfection, as her face is lit to highlight her cheek bones and it helps to bring out the dark make up which also highlights her eyes. 

Another Idea which I had for lighting was a bright lighting which gives off a yellowish tone so it's looks like sunset on the artist which gives them a superior but angelic look. 

Practise images

Long Shot -
I wouldn't use this image as you can see the green wall and carpet which loses the concept of having a huge wall full of articles on it.

Medium Shot

Medium Shot - I wouldn't use this image as the model is to the left of the picture which is really conventional or professional. The camera needs to placed so she's in the middle.

Digital Mock Up - Front Cover

This is a digital mock up for my Magazine, the photo used is one used when practising with the cameras and I wouldn't neccesarily use it as it doesn't fit with the genre of the magazine. However I like the background and the lighting as it looks original and the background could convey that the artist is always in the news/spotlight . I also think I will use the colour scheme of Red, yellow and black as Red is generally associated with "Rock" n "Roll", yellow which connotes "Danger" and Black which conveys mystery and power. These fit with the genre of music I have chosen Indie Rock/Alternative because they're generally associated with being rebellious and causing anarchy.

Price

After researching Demographics, and finalisng ideas on who my target audience are (Skilled workers and below, between the age of 15-25, both Male and Female) I've come to the conclusion that a good price for the magazine would be £1.50 as magazines such as More/Look are priced at this and they're aimed at skilled workers and below. This is also cheaper than magazines like Kerrang! and NME which are based round the same genre at they price between £2.20-£2.30.

Behind The Scenes - One Direction

I like the idea of recording the photo shoot as seen in the one above, as it shows progress and ideas which may not be used for the front cover.

It also gives a real sense of what happens behind the scenes in professional photo shoots and also helps to decide the placing of the lighting etc.

Moodboard For Make Up

I picked these image to showcase the style of make up which I'm going for. I like the dark lipsticks as it conveys messages of rebellion and the darker reds are also connoted as sexy. Moreover the dark smokey eye make up bring out the eyes and it also makes the model look mysterious and lustful. Moreover I like the natural looking skin without much foundation and blusher as it gives the sense that the model holds a natural beauty.

Costume Designs For Magazine

These are my initial costume ideas, as you can see I've put a small description around each idea.

All costumes show a variation of styles within the rock industry from Indie Rock to Alternative.

Hand Drawn Mock Ups

Genre/Audience - Jack's Mannequin "The Mixed Tape"

Jack's Mannequin is an American Rock Band, I've also chosen this band to represent the audience as it suggests that the music featured in the magazine is not only of British Origin.

The Video also Features Hilarie Burton as the character of "Peyton" which is from One Tree Hill, which implies that people who listen to Indie/Rock music may enjoying watching "One Tree Hill" which is a Teen Drama, heavily based around Music especially Rock/Alternative. Bands such as Fall Out Boy have featured on the show which is band that featured on my moodboard.

Both "Jack Mannequin" "Fall Out Boy" and "General Fiasco" as well as "One Tree Hill" suggests that my main target audience ranges between "15-25" as between these ages many people begin to go to gigs and "One Tree Hill" started in 2003 where many of there original viewers who would not be mid 20's carried on watching up until the final episode in Spring this year therefore they also fit into the target audience.

Music Genre - General Fiasco "Waves"

I went to go see this band a few weeks ago, when they supported Little Comets, there music really fits with the genre of music which my magazine aims at (Indie Rock). 

Reader Profile

This is my readers profile, the images shopw what my audience are interesting apart from the music in the magazine. It also shows Key Stats

Locations for Photoshoot

Front Page, Contents Page and Double Page Spread ICT Mock Up

Initial Ideas

I like the name Crunch for a magazine title because in Musical terms it means: 

Crunch: used to describe a specific type of highly distorted electric guitar tone used in heavy metal and thrash metal music, typically by the rhythm guitarist. When played with palm muting, it creates a characteristic heavy rhythmic sound. - Source: http://en.wikipedia.org/wiki/Glossary_of_jazz_and_popular_music

Uses And Gratification Theory

Uses And Gratification Theory 

Definition: An audience-centred approach to the study of Media effects.

Social Backgrounds and Psychological disposition influence general habits of media use and the expectations about the benefits offered by the media. These in turn form particular choices of media e.g. what programme to watch on television. Assessments of the benefits from those choices then follow, and those benefits may be applied in other areas of the audience members life.

Source: Media & Film Studies Handbook by Vivienne Clark, Peter Jones, Bill Malyszko and David Wharton; Published in 2007.

This theory emerged in the 1950’s in the book by “Arthur Asa Berger” called “Media Analysis Techniques” where he said as audience how we may react to media such as: To be amused, To experience the beautiful and to find distraction and diversion etc.

Source: Advanced Studies in Media – Joe Nicholas, John Price; Published in 1998.]

Bulmer and Katz do not take a prescriptive and predictive perspective on media effects. As they believe that the individual will be attracted to Media which aims at their personal needs and goals e.g. social background, likes, dislikes etc.

Source: http://matei.org/url/4d

In 1974 Bulmer and Katz decide to expand previous theories by Lasswell who said audiences where made up of individuals who actively consume Media texts for different reasons and in different ways and Berger to say that as well as media texts following functions of; Surveillance, Correlation, entertainment and cultural transmission like Lasswell had said in 1948. The two theorists added that individuals may choose a text or more modern day devices such as a television series due to the need for a diversion, to get away from personal relationships, to help find your own self  in reflective texts and television series and for surveillance e.g. new reports, weather, financial etc. 

Source:http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience

Focus Group

http://www.youtube.com/watch?v=zPg_ZCywD0M&feature=youtu.be

Mood board for music magazine

I've created this mood board to express the genre of music which I plan on putting into my magazine, which is Alternative Rock and Indie Music. I've also got examples of double page spreads I like the layouts of and fonts such as Kerrang! where I can get inspiration from.

In addition I have a Leeds/Reading festival poster as this is an idea for a competition I could use in a plug.

Demographics

Audience Research

LIIAR Analysis for Music Magazine